Wednesday, September 4, 2013

Helvetica

I actually enjoyed this movie. I have always liked fonts, typefaces, and letters, so this was right up my alley. I like they way that the letters work together and flow seamlessly into something that doesn't even stand out. Mostly, we just read what the letters say, not focus on the letters themselves, so it was cool to learn in depth about a typeface that we see everywhere. I didn't realize how much Helvetica is in the world, how popular it is. I know that it is one of my favorites, and it's so simple, yet so beautiful. It can make things come alive, mostly because of it's simpleness. What I also thought was interesting and something that I hadn't thought about before was the spacing in between the letters. I just thought that, well, they just sat next to each other. But there is a science as to how far apart they are, and how well they fit together. It must be quite something to adjust the spacing of every single letter combination possible, so that everything works together. It was also interesting how some people devote their whole lives to letters, and to typefaces, and they get super excited about their work. I also liked the guy at the end who was talking about how the fonts can be just as expressive as the words that they're spelling, like the word "sunshine" wasn't sunny, and so on. Overall, I found this movie very interesting, and full of stuff that I've never really thought about before. It's a science, but it's an overlooked science.

No comments:

Post a Comment